Artificial Intelligence has made its way into every field, and the marketing world is no exception. AI is redefining how brands convert, connect, and engage. For businesses, this is great as AI opens the doors to speed, scale, and precision in digital marketing.
In this article, we will understand how AI is helping change the digital market for the better and how companies like Largify Solutions help businesses take advantage of this transformation.
AI Marketing Explosion: Growth, Scope & Tools
Growth of AI in the Digital Market:
The global AI market was valued at USD 233.46 billion in 2024, while it is expected to reach USD 294 billion in 2025. And by 2030, it is expected to soar to nearly USD 1.77 trillion, reflecting its monumental impact across industries.
Generative AI in Ads:
The IAB reports that 86% of advertisers are using or will be using generative AI to create video ads. It is projected that AI will produce 40% of all video ads by 2026.
Personalization & Predictive Marketing
Predictive Analytics:
One of the biggest benefits of AI is its ability to collect and analyze massive amounts of data in a short time and accurately at that. It mines both structured and unstructured data to track behaviour and give a strategy.
Hyper-Personalization:
With AI, brands can analyze individual customers’ preferences and give recommendations and advertisements according to those. This type of personalization has proven to increase engagement and purchase rates.
AI helps marketers target customers with the right info at the right time.
Search is Changing: SEO, AEO, and GEO
For the past several years, businesses have focused on SEO (Search Engine Optimization) to rank higher on Google. But things have changed with AI-powered assistants like Google’s Search Generative Experience (SGE) and tools like ChatGPT.
Marketers now opt for:
AEO (Answer Engine Optimization): Creating content that AI assistants can easily pull as direct answers.
GEO (Generative Engine Optimization): Structuring content to appear in AI-generated responses and summaries.
Ethical Use of AI: Balancing Innovation with Responsibility
We have already seen the backlash from deepfake ads and AI-generated campaigns. And ethical concerns are raised with biased algorithms, misuse of data, and misleading content.
Therefore, it is very important for companies to know how to use AI responsibly:
- Be transparent about when and how AI is used.
- Avoid reinforcing stereotypes or biases.
- Ensure customer data privacy and security.
Aside from it being just a responsibility, it will give you an advantage over other companies since you will have gained the customers’ trust.
AI in Advertising: Smarter Campaigns, Better ROI
Digital advertising has also seen a lot of progress due to AI. Businesses that have invested in AI marketing have reported a 3-15% increase in revenue, while others report a 20% increase in their ROI sales.
Platforms use AI to:
- Predict the best ad placements
- Adjust bidding strategies in real time
- Test multiple ad variations instantly
- Deliver ads to hyper-targeted audiences
To get the most out of their money and gain profits, major companies are investing in themselves with AI-powered tools.
At Cannes Lions, 71% of CMOs said they plan to invest over $10M annually in AI.
Workflow Revolution: Automation with Human Touch
AI-Powered Audits:
In order to evaluate AI-readiness, next-generation SEO audits now consider topical alignment, schema usage, response clarity, and human tone.
Balanced Creation:
Use AI such as ChatGPT, Gemini, and Claude for research and inspiration, then improve with editorial review, case studies, statistics, and human insight.
Smart Toolset:
Tools like Content at Scale V3, NeuronWriter, Surfer AI, and Thruuu are designed to match content with AI ranking logic.
Popular Use Case of AI in Marketing
Content Marketing:
- A lot of time and expertise are required in content marketing, and you can create valuable content without breaking a sweat. Here, AI plays an incredible role in the automated content workflow.
- The content team can increase content production speed by using AI for analyzing keywords, creating outlines, and optimizing with NLP suggestions.
Social Media Marketing:
- If you are looking to build a strong social media presence, then AI is the right tool for you.
- Since it can be hard for you to come up with new content every day, AI can help with scheduling your posts, generating text copies, and coming up with content ideas that would appeal to your audience.
Video Marketing:
- We can agree that video marketing has to be one of the hardest tasks to do, from coming up with ideas, script, creation, editing, voiceover, etc.
- But AI has made all of these jobs so much easier. AI-driven script generation has rapidly become a mainstream marketing practice.
Example of AI in Today’s Marketing
Netflix is a great example of the use of AI for hyper-personalization. Netflix is the largest entertainment platform, and 80% of the show viewing is based on personal recommendations.
People don’t subscribe to watch every type of content, and for this reason, Netflix provides users with a personalized experience. They use AI-driven machine learning technology to show content based on what the user usually watches.
This has proved useful since everyone has unique preferences, and most of the shows are viewed from personal recommendations.
Conclusion
Digital marketing in the age of AI isn’t about replacing humans; it’s about elevating them. AI is revolutionizing personalization, content creation, SEO strategy, and ROI measurement.
But the brands that truly thrive will be those who marry automation with authenticity, algorithmic precision with empathy, and speed with strategic foresight.
Are you ready to lead in this AI-powered future?
Still wondering how businesses use AI in digital marketing? Then Largify Solutions has just the thing to offer.
Largify Solutions helps businesses navigate the world of AI.
Their expertise covers:
AI-powered tools & automation: helping businesses implement generative AI, predictive analytics, and intelligent chatbots.
Digital marketing services: from SEO and paid ads to social media campaigns designed for the AI era.
Web, mobile, and custom software: building platforms that support personalization, scalability, and secure data handling.
Cloud and cybersecurity solutions: ensuring that digital systems are safe and reliable.
So don’t fall behind in the competition and book a free consultation today!
